Many small businesses under-perform for a number of different reasons, mostly because business is just
simply hard and complicated. Running a
business is one of the most challenging activities a person can partake in. On a daily basis, business owners must manage
money, employees, clients, products/services, schedules and a number of unpredictable
scenarios that can weigh down even the most tenacious of characters.
In order for
a business to be successful, it must have a good leader. Good leaders recognize that they cannot be proficient
in every aspect of their business. Even people
who run a one-man operation know that there are certain things they do better
than others. When a company can operate
with the guidance of a team, the outcome is often different than the business
owner who makes all of the decisions alone.
When
establishing a team, first determine what your strengths and weaknesses
are. As a business owner, you may have
had to perform multiple tasks in every area of your business at some point but
think about the areas that you are most proficient in. For example, are you a numbers, operations or
sales person? As you chose other members
of your team, pick people within your staff who may have strengths you don’t
have or that compliment your weaknesses.
There should
always be a team leader. All other team
members should have their own role. Some team members might be better at coming
up with good ideas while others might be better at executing them. One member might be better at research while
another is good at making presentations.
Determine what qualities you want your team to have and chose people who
have those qualities. Then let them know
what their specific role will be within the team.
Generally,
smaller teams are more manageable and therefore more effective. There’s no magic number but a team that’s too
big could lose its purpose. Team
meetings are typically effective brainstorming sessions; as multiple brains
tend to be better than one. A team can
be used to manage a particular project, department or the entire company. Teamwork is important because it creates
synergy, generates ideas, encourages collaboration, reinforces support,
enhances troubleshooting, promotes efficiency, fosters development and maximizes
success.
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